People Also Ask is a Google SERP feature showing questions related to a search query.

What Are Customers Actually Asking About Your Business?

Q: How do you scrape PAA questions?

We use Apify to extract PAA questions from real Google search results, cached for 7 days.

Q: Is the $27 scan enough to see PAA questions?

Yes for questions and status. For detailed gap analysis with answers, you need the Battle Map on Starter.

Q: How do I answer unanswered questions?

Add them to your FAQ page with FAQPage schema, or write dedicated blog posts that answer each question.

Example: What Customers Ask About Dentists in Edmonton

What is the best dentist in Edmonton? UNANSWERED

How much does a dental cleaning cost in Edmonton? UNANSWERED

Do Edmonton dentists accept walk-ins? COVERED

What should I look for in a dentist? UNANSWERED

How often should you go to the dentist? COVERED

Coverage: 2/5 (40%) — This dentist answers 2 of the 5 most common customer questions. The 3 unanswered questions send customers to competitors.

How Voice of Customer Works

We Scrape Google PAA

We use Apify to extract "People Also Ask" questions for your industry keyword + city from real Google search results.

We Match Against Your Content

Each question is checked against your website content. If your site has an answer (even partial), it's marked COVERED. If not, it's an UNANSWERED gap.

Claude AI Analyzes Gaps

Our Battle Map uses Claude AI to generate recommended answers for each gap, plus a content strategy for adding them to your site.

You Get a Content Roadmap

The final report shows coverage score, gap analysis per question, recommended answers, and a content creation priority list.

Why PAA Questions Matter for AI Visibility

AI Trains on These

ChatGPT, Claude, and Gemini learn from the same web content that Google PAA surfaces. If you're answering these questions, AI models have already ingested your answers.

Featured Snippet Bait

FAQ schema combined with PAA-matching content is the #1 way to earn Google Featured Snippets — the answer box that appears above all other results.

Real Customer Intent

These aren't guessed keywords. They're actual questions real customers type into Google. Answering them means meeting customers where they are.

Content Strategy Built-In

Each unanswered question is a content opportunity. Add it to your FAQ page, write a blog post, or add it to your service description.

What You Get

The Voice of Customer section appears in two places:

$27 Scan / Cockpit: See the questions and coverage status (COVERED / UNANSWERED) for up to 12 PAA questions.

Battle Map (Starter $297/mo): Full analysis including gap analysis, recommended answers per question, content strategy priority list, and integration into the competitive intelligence report.

Frequently Asked Questions

What is PAA?

"People Also Ask" (PAA) is a Google SERP feature that shows questions related to a search query. These are the actual questions people are typing into Google about your industry and location.

How do you scrape PAA questions?

We use Apify (a web scraping platform) to extract PAA questions from real Google search results. The questions are cached for 7 days to ensure freshness.

Is the $27 scan enough to see PAA questions?

The $27 scan shows PAA questions and coverage status. For detailed gap analysis with recommended answers and content strategy, you need the Battle Map on a Starter plan ($297/mo).

How do I answer unanswered questions?

Add them to your FAQ page with proper FAQPage JSON-LD schema. Or write dedicated blog posts/service pages that directly answer each question. The Battle Map provides specific recommended answers you can adapt.

Your Customers Are Asking Questions. Is Your Website Answering Them?